Data Collection Methods: Our data collection methods include detailed evidence capture and which can be conducted as either quantitative or qualitative exercises.
Our quantitative mystery shop services are particularly suitable for businesses in a fast-moving environment and can be the solution for clients seeking to:
Retail store audits play a vital role in ensuring operational excellence and brand consistency across locations. The main types include merchandising audits, which assess product placement, display compliance, and planogram accuracy; inventory audits, focusing on stock accuracy and replenishment needs; compliance audits, ensuring adherence to company policies and retail standards; and customer experience audits, which evaluate service quality and in-store interactions.
Additionally, promotional audits review campaign execution and effectiveness. By conducting these detailed audits, brands gain actionable insights to optimize performance, strengthen brand presence, enhance shopper satisfaction, and drive overall retail growth.
Our customer satisfaction surveys focus on the customer journey within your business. Knowing the opinions of real customers offers a great insight into your business. Whether the information is gathered as part of a strategic overview or is a tactical exercise to understand particular service elements. Customer satisfaction surveys tend to be shorter in nature when compared with mystery shopping, they should focus on the key service elements you are seeking to understand.