Mid Market

Performance Expansion

Sales, marketing, and channel solutions driving growth and expanding market.
Contact Us reachus@marconix.in

Seamless GTM Motions To Win Mid-Market B2B Businesses

One of the paradoxes of selling to mid-market accounts is that companies often take the SMB or enterprise approach that sets them up for failure. Mid-market companies have more complex needs than small businesses but lack the buying power of an enterprise. Lack of granular customer segmentation, incomplete buyer personas, and haphazard communication strategy hampers penetration into SME accounts.

Furthermore, the one-size-fits-all GTM approach with inconsistent sales journeys and customer interactions costs companies their marketing dollars sans any tangible ROI.

Here are the key features:

1. Misaligned Sales Approach
2. Complex Needs with Limited Buying Power
3. Poor Customer Segmentation

Insufficient segmentation prevents companies from identifying high-value SME prospects and tailoring offers accordingly.

4.Incomplete Buyer Personas
5.Ineffective Communication Strategies
6.Generic Go-to-Market Execution

Exceed Your Sales Targets

Increase the sales coverage and get the fattest share of revenue in the mid-market business segment with holistic demand generation services.

01
SME Account Intelligence
Leverage our MSME database to quickly reach prospects matching your ideal customer personas. Access thousands of mid-market decision-makers with enriched, validated, depth-profiled account lists that include direct dials, emails, technographic and demographic insights for precise, hyper-targeted outreach and faster prospecting.
02
Lead Generation
Leverage our inside sales teams that specialize in B2B appointment setting and driving pipelines with sales-qualified leads of decision-makers from high-growth SME accounts. Identify new opportunities for expansion in the mid-market segment through a blend of an inbound and outbound telemarketing campaign.
03
Digital Outreach
We enable enterprises and their partner marketing ecosystem with data-driven digital strategies to maximize online visibility, amplify marketing campaigns, and build thought leadership in the market. Orchestrate a 360-degree digital campaign to generate marketing-qualified leads and achieve your sales goals.
04
Technology Proliferation
Arm your mid-market sales teams with the power of BI analytics tools and sales process automation platforms that streamline the workflow from lead generation to post-conversion account management. Get the best technology platforms designed for targeted sales and marketing outcome tracking and improvement orientation.
05
Field Marketing & Activations
Enhance your reach in medium-sized businesses with our tech-enabled feet-on-street services. Build a strong channel sales network, accelerate merchant onboarding, elevate partner co-marketing, and run experiential marketing campaigns designed to maximize brand loyalty, deepen engagement, and drive repeat sales for sustained growth.
06
Scale Sales Readiness
Equip your SME revenue teams with comprehensive sales readiness training across behavioral, functional, tactical, and leadership competencies. Gain activity-based learning, skill mapping, and SWOT analysis to enhance productivity and build a high-performing outreach team capable of closing high-value MSME deals effectively.

Drive Sales With Qualified Leads And Meetings

Generate demand in mid-market enterprises with customizable growth-focused solutions. Focus on converting more deals while we enable your business with BANT-qualified leads and faster appointment bookings across industries.

Partner Ecosystem

Expedite partner engagement and digital enablement with the right strategies to build on your marketing efforts, amplify brand awareness and loyalty, and penetrate new markets.

Integrated Ecosystem

Break the mold of siloed revenue generation efforts and create synergies across teams to better execute GTM campaigns, unify lead generation efforts, and drive closures and post-sales conversations.

Market Footprints

Identify new opportunities in the mid-market business segment and shorten the sales cycle through effective account mapping and granular sales intelligence on SME decision-makers to close more high-value deals.

Market Demand

Build a tailored B2B demand generation with a healthy mix of telesales, digital marketing, and field marketing services to strengthen your sales pipeline with high-intent SME sales leads.

Integrated Ecosystem

Break the mold of siloed revenue generation efforts and create synergies across teams to better execute GTM campaigns, unify lead generation efforts, and drive closures and post-sales conversations.

Sales Intelligence

Get niche insights on your target SME accounts and identify the correct addressable market with ideal buyer personas to fast-track sales conversation and move deals at pace.
Satisfied clients we have servedall over the world.

Connect With Us

Whether you are a startup looking to make a mark, an SME aiming for steady growth, a large corporate seeking to optimize sales operations, or a consumer brand wanting to enhance customer engagement, Marconix Sales Solutions Private Limited is your trusted partner. Let us help you unlock your full potential and achieve unparalleled success in your sales endeavors.

Contact us today to learn more about how we can transform your sales processes and drive your business forward.
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